Overview
The brand is THEGIVENMOVEMENT based on the UAE
The brand alliance should be another company based on the UAE, now it has to be logical, you have to explain what we benefit from them and what they benefit from us (thegivemovement). Suppose the alliance has already occured!! Not in the making.
1. Brand Analysis:
Conduct a thorough market benchmark analysis to understand the current positioning of the brand relative to its competitors. Evaluate the brand’s current interactions with consumers and how visible it is to its target audience. Make sure to address the below-mentioned
- Brand identity assessment
- Brand strength assessment
- Brand opportunity assessment
- Brand personality assessment
- Brand equity assessment
- Brand value assessment
2. Strategic Proposal:
Propose strategies for enhancing customer interactions and increasing brand visibility. Develop a plan for measuring and monitoring the brand using relevant KPIs. Suggest rebranding ideas that align with current market trends and consumer expectations.
3. Digital Transformation:
Recommend strategies for the brand’s digital transformation, focusing on digital branding, growth hacking, and enhancing online virality. If applicable, explore potential alliances and acquisitions that could enhance the brand's market position and offer new opportunities.
The submission should be a presentation
- The presentation done in CANVA not powerpoint
- The presentation should cover all topics mentioned IN DETAIL
- The presentation should have multiple visuals (minimum 4)
- A transcript/paper that explains furthermore other than the slides, could be done below the slides
- The brand alliance, and what are the benefits for both companies.
Brand alliance examples:
https://www.creatopy.com/blog/brand-alliance/
You MUST use these references/links to generate pictures, data trends, and compartions and apply them in the presentation (ALL MUST BE ABOUT THEGIVENMOVEMENT)
https://www.hootsuite.com/social-media-tools/sentiment-analysis-tool
https://trends.google.com/trends/