Marketing Question

Post ID: 3346816

Overview

Task

Conduct research about Go Rewards (https://www.gorewards.com.au/

(https://www.gorewards.com.au/) ) and design a Qualtrics survey to gather primary data to understand

key consumer characteristics that influence their willingness to adopt and use Go Rewards. You will

also need to find five (5) secondary data sources that would help to address this research objective.

Length:

1. Primary Survey Instrument with 10-12 questions. (Do not include basic demographic questions

such as age, gender, income etc.)

2. Annotated survey instrument (Up to 100 words per annotation with rationale for the question and

its format).

3. Secondary table of 500 words.

Journals you must use when providing rationale and justification for the importance of the proposed

survey instruments:

Journal of Marketing

Journal of Consumer Research

Marketing Science

Psychological Science

Psychological Review

Journal of Personality and Social Psychology

Nature Human Behavior