Overview
https://youtu.be/nLwML2PagbY?si=7owz2TsGYsXnpkCH
In this assignment, you need to write a report of analysis about the advertisement above "Mercedes-Benz “Chicken” MAGIC BODY CONTROL TV commercial" to reflect on the dimensions below:
1-Describe the advertisement?
2-What mood does it create? How does it do this?
3-What is the product or service being advertised?
4-Who is the target market?
5-Point out where the ad is trying to get your attention and explain why.
6-In what ways does the ad attempt to manipulate the consumer into buying the particular product it sells?
7-Listen to the sounds, music and sound effects and explain how they affect your reaction.
8-Observe the actors chosen for the ad and their body language, who are they? explain how that affects the target market.
9-Observe and explain the setting of the ad (location, backgrounds, designs, nature, side actors, etc.).
10-Analyze the verbiage used in the ad.
11-Explain the relation between the advertisement theme and the marketing environment (macoenvironment and microenvironment)
Assignment specifications:
-Use APA writing style (there should be no references).
-Document length is not less than 500 words.
-DO NOT USE AI!
Remember: Do not get overwhelmed with the details of the assignment. It is meant to be fun and a good analytical experiment for you. Do not google, and do not use any references. Rely on your insights, observation, current knowledge.