Overview
Research Plan to Build Customer Loyalty
Without a research plan, your digital analytics program runs the possibility of being unclear, unusable, or misaligned with the marketing objectives.
Discuss the following elements of your standard toolkit with explanations of why this works for your clients and your research plan, include:
Identifying Data Sources
Channels for Analysis
Search parameters and source languages
Research Methods
Select one of the scenarios below.
I Selected this Scenario:
Fashion Retailer
Task: You are a marketing manager for a high-end fashion brand.
Instructions:
- Cite your textbooks and cite 4 other research sources.
- Your initial post should address all components of the question with a 500-word limit.
- No AI Allowed
- in APA style, In-Text Citations📌
- Recent and scientific References and Real examples
Readings
Required:
- Digital Marketing Analytics, Chapter 13.
- Marketing analytics: A practical guide to improving insights using data techniques, Chapter 16.
Recommended:
- Chapter PowerPoint Presentation in Marketing Analytics
- Voleti, K. (2023, September 5). How to use a Hypothesis for Marketing Analytics. Kiran Voleti. https://kiranvoleti.com/how-to-use-a-hypothesis-for-marketing-analytics