Overview
I choose eyewa Saudi brand for sunglasses
Avoid plagiarism check grammar and vocabulary
Word format only
Categorize marketing and advertising strategy and method. 2 marks
▪ Explain the current marketing strategies of the business including:
a. Search Engine Optimization (Google): Rankings in SEO (What is the position of your
website on search engine results pages). (Provide screenshots with explanation)
b. c. Paid search (Google): PPC. Provide screenshots with explanation.
Social media marketing strategies (Provide screenshots with explanation)
d. Offline strategies
- What can be done to improve the marketing aspects of the business?