Overview
The Mid-Term Written Business Plan serves as a comprehensive representation of the progress made thus far. Please adhere to the following guidelines for its preparation:
Document Specifications:
- The Mid-Term Written Business Plan should span 10 to 15 pages, formatted in a single-spaced layout with a 12-point font. Preferred font choices include Calibri, Helvetica, or Times New Roman.
- Ensure all submissions are in MS Word Document format.
- Additional attachments deemed necessary should accompany the main document.
Content Requirements:
- Cover Page: Include a professional cover page detailing the title of your business plan and relevant contact information.
- Table of Contents: Provide a clear and organized table of contents outlining the sections of your business plan.
- Business Description: Present a thorough overview encompassing the mission, vision, values, and purpose of your business endeavor.
- Comprehensive Situation Analysis: Utilize the Marketing Analysis Toolkit to conduct:
- Customer Analyses, such as need analysis and decision-making process analyses.
- Context and Industry Analysis, examining pertinent factors influencing your business environment.
- Company Analysis, elucidating your business model, competitive strategy, and advantage analysis.
- Collaboration and Complementors Analysis, exploring potential partnerships and synergies.
- Competitor Analyses, employing appropriate models to assess industry competitiveness.
- SWOT Analysis: Conduct a comprehensive SWOT analysis highlighting your business's strengths, weaknesses, opportunities, and threats.
- Market Analysis and Market Size Estimation: Delve into market segments and target markets to identify lucrative opportunities. Estimate the size of your potential market using appropriate sales / demand forecasting techniques.
- Marketing Objectives, Strategies, and Tactics: Develop clear and SMART objectives and delineate strategies and tactics employing the classic 4Ps / 7Ps framework (Product, Price, Place, Promotion). Strategies should be identified for each marketing objective and tactics should be developed for the implementation of each strategy to achieve the related marketing objective. Ensure to include sales, revenue, profit, cost, market share, and communication objectives.
- References: Employ appropriate citation and referencing style for all sourced materials.
- Attachments / Appendices: Include any supplementary materials that enhance understanding or support your business plan.