MKTG1071 Strategic Marketing

Weighting: 15%

Word count: 1-page

Task details

Please see Assessment 1 instructions for a full description of your task.

Key advice:

• How can you best explain your segment(s) to Apple Music given page limitation?
• Write succinctly
• Sometimes pictures/graphics/graphs/tables say more than words
• You can suggest any strategic marketing changes, but this challenge does have a comms focus

Marking criteria

This assessment will measure your ability to:

• Segment Identification = 20%
• Target market selection and justification = 30%
• Advertisement development and channel selection/justification = 20%
• Solution critical thinking and innovation = 20%
• Presentation/Professionalism = 10%

Referencing Guidelines

Use RMIT HarvardLinks to an external site. referencing style for this assessment.

You must acknowledge all the courses of information you have used in your assessments.

Refer to the RMIT Easy CiteLinks to an external site. referencing tool for examples and tips on referencing in the appropriate style. You can also refer to the library referencing page for more tools, such as EndNote, referencing tutorials and referencing guides for printing.

Academic Integrity and Plagiarism

Academic integrityLinks to an external site. is about the honest presentation of your academic work. It means acknowledging the work of others while developing your insights, knowledge and ideas.

You should take extreme care that you have:

• Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods
• Provide a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites.

Suppose you do not acknowledge the sources of your material. In that case, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing as if they were your own.

RMIT University treats plagiarism as a grave offence constituting misconduct.

Plagiarism covers a variety of inappropriate behaviours, including:

• Failure to properly document a source
• Copyright material from the internet or databases
• Collusion between students

For further information on our policies and procedures, please refer to the University websiteLinks to an external site..

Assessment Declaration

When you submit work electronically, you agree to the Assessment declarationLinks to an external site.

This criterion is linked to a learning outcomeSegment Identification CLO1

20 pts

This criterion is linked to a learning outcomeTarget market selection and justification CLO1; CLO 4

30 pts

This criterion is linked to a learning outcomeAdvertisement development and channel selection/justification CLO2; CLO4

20 pts

This criterion is linked to a learning outcomeSolution Critical Thinking and Innovation CLO1; CLO2

20 pts

This criterion is linked to a learning outcomePresentation/Professionalism

10 pts