Ad copy writing - Aerie by American eagle

Overview

• Company name: Aerie by American Eagle
• 
  
• Imagine you are strategizing for a marketing-communications campaign centering on this product/service and do the following:
• 1. Using bullet points and the formula discussed in class, articulate two objectives for the campaign.
  2. In a paragraph or its own section, define a VERY SPECIFIC target audience for the campaign.
     • Your target audience description must include at least:
       • Three demographic characteristics
       • Three psychographic characteristics
       • One geographic characteristic
       • One behavioral characteristic
  3. In a paragraph or its own section, articulate at least four target audience challenges or pain points.
  4. In a paragraph or its own section, list at least four brand tone of voice descriptors.
• Then, based on the strategic elements you've compiled above for the product or service, do the following:
  1. Write ad copy for a print ad that includes:
     • • A headline
       • A sub-headline
       • 2-3 sentences of body copy
       • A call to action
  2. Write an ad copy script for a 15-second audio (podcast or radio) ad that includes a call to action.

How to compose and turn it in:

• 12-point font
• 1.5 or double-spaced
• Use section headings to organize each component of the assignment.
• Include all the bulleted and numbered elements outlined in the "What to do" description above.