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Marketing · Studypool

Two Distinct A‑Grade Airline Communication Mix Reports Needed if done well we’ll tip

Overview

Hi,

Please prepare two completely separate, high-quality professional marketing reports based on the assignment brief attached. These reports are for me and my friend, and they must be written individually — no overlap or duplication.

We’re aiming for top grades (A-level), so it’s very important that you follow the brief exactly and deliver both reports with maximum quality.

Instructions (Read carefully and follow strictly — most of the content must come from the attached document):

1. Airline Selection:

  • One report must be about Turkish Airlines.
  • The second report can be about any other airline, except Emirates or Qatar Airways.
  • Make sure each report is based on a different airline and written independently with different content, structure, examples, and visuals.
  • 2. Assignment Guidelines:

  • Refer to the attached official assignment document and strictly follow all formatting, learning outcomes, and rubric criteria.
  • Do not add extra assumptions or skip any required section.
  • 3. Word Count:

  • Each report should be between 1,500–2,000 words.
  • Word count excludes the title page, table of contents, visuals, and reference list.
  • 4. Each report must include the following sections:

  • Title Page (formatted professionally)
  • Table of Contents (auto-generated or well-organized)
  • Introduction
  • Marketing Mix (7Ps) — presented smoothly in connected paragraph form (no individual headings like “Product” or “Price”)
  • Target Market — include detailed segmentation and justification
  • Communication (Promotion) Mix:
  • Must cover all existing promotional tools used by the airline: advertising, social media, public relations, outdoor campaigns, exhibitions, in-flight promotions, sponsorships, cinema, digital platforms, etc.
  • This section must include many visuals and pictures — such as campaign screenshots, advertisements, billboards, social media content, etc.
  • Every image must be captioned and clearly referenced using Harvard style. If space is tight, visuals can go into an appendix — but they must still be referred to in the main report.
  • Recommendations for improving the communications mix in 2025–2026 — be realistic and support suggestions with reasoning.
  • Conclusion
  • Harvard-style reference list — include at least 10 quality sources per report (e.g., airline websites, annual reports, aviation marketing articles, or trusted industry news)
  • 5. Formatting Requirements:

  • Use Times New Roman, font size 12, 1.5 line spacing, and justified alignment throughout.
  • Layout should be clean, professional, and academic.
  • 6. Plagiarism & Authenticity:

  • Reports must be fully original and Turnitin similarity under 20%.
  • No AI-generated content — make sure your work is naturally written, research-based, and plagiarism-free.
  • 7. Deadline:

  • Both reports must be completed and submitted by April 18, 2025 — no extensions.
  • We’re both depending on these reports to help secure an A-grade, and we’ll definitely tip generously if the results come out well next week.

    Thanks again — looking forward to your work.