Assignment Instructions:
SADAFCO Case Study
In Week 5, students will provide a 1-2 page executive brief in regards to the SADAFCO assignment prompt. A grading rubric is provided. This assignment is due by 11:59 PM EST Saturday of Week 5 (next Saturday).
Assignment Submission requirement
Follow specific guidelines for each assignment with regards to content and length
Prompt submission per due date and time
Typewritten in size 12 font and professional style
Double-spaced
Professional in appearance
Title page which includes course number and name, student name, date of term
Stapled or bound in folder or uploaded to course site
All written assignment submissions will be assessed according to APA guidelines (see APA manual). These include, but are not limited to:
*Refrain from using first person pronouns, clichés, and colloquies.
*All research and statements should be cited appropriately. In text citations are mandatory.
*Opinions are only permitted in the recommendations section.
*Proper grammar, punctuation, word use, and sentence structure are essential.
*Mantain a professional tone.
Case Study: SADAFCOSADAFCO is a Saudi-Arabian company selling recombined milk products. It has also recently diversified into a number of other lines such as ice cream, tomato paste, hummus, mineral water and snacks. As competition intensifies, the company has to decide how to allocate resources and which product lines to focus on in order to sustain market position and growth.
Assess SADAFCO's position relative to each of these product lines and the potential opportunities in Saudi Arabia and international markets, taking into consideration market competition, rate of market growth, size, etc. Identify three or more options for SADAFCO, each of which should establish priorities with regard to product lines, and geographic markets. Assess the pros and cons of each of these options from the standpoint of market growth and opportunity, competition and match with SADAFCO's resources and current strengths.
For this assignment, prepare a 1-2 page executive brief, concluding with your recommendation from the options you identified. This assignment should follow APA formatting and citation requirements.