Overview
- Industry: Healthcare
- Company: HaloHealth:
- Strategic Business Unit: Marketing Department
- Product: Halo
- Software that is geared towards patient saftey – people with disabilities
- Works seamlessly with existing hardware: apple watch, Alexa / Echo product, apple products
- Additional sensory you can purchase to monitor for falls – further segmentation with different price points
- Automatic alerts for medication
- Voice activated (speaking individuals)
- Automatically alerted care partners
- Automations for emergency call centers
- Links to MyChart, Epic, and major medical softwares
- Market: Medical devices for people with disabilities and the elderly – vulnerable populations' quality of life and safety. Competitors: ElliQ, Apple Watch
Competitors to brand - ElliQ and Apple Health.
Competitive Analysis
For the Competitive Analysis, determine how your company/product stacks up against your competitor, and then how you utilize this information to see which marketing strategies make the most sense given your environment, target market, and the capabilities of your company.
Ideally, you should be able to identify and present your sustainable competitive advantage over the competition.
Provide a brief chart outlining your competitors, the specific factors you think are necessary to be successful in your industry, how you stack up against your competitors on those factors, and how important the factors are to your target market. You should present a brief analysis of your competitor analysis and conclude with what you think is your competitive advantage against your competitors. Use at least 2-3 competitors in the chart alongside your company. This chart will also help you identify what your company strengths are and how you can focus your marketing mix to be the most successful. Try to be as specific as you can.
MUST DISCUSS EACH OF PORTERS 5 FORCES IN THE VIDEO BELOW IN THIS COMPETITIVE ANALYSIS https://hbr.org/video/3590615226001/the-explainer-porters-five-forces
- must include a brief discussion of each of the five forces.
“Industry Rivals" is one of the 5 forces, and you are describing that as stated above ("Use at least 2-3 competitors..") But also, please briefly overview each of the other four forces of competition.
1-2 sentences on each of Porter's 5 forces. This section is more about expanding on the Industry Rivals (competitors).