1 Page Marketing PlanCreate a 1 page
marketing plan using the outline given on canvas titled "Creating a One Page
Marketing Plan."
Use the final page (the 9 topics on the colored page) as a reference for what to include. Be sure to include all 9 sections. You also don't need to have the page designed the same, just a normal and well-typed/formatted paper with those 9 topics.
Rubric
1 Page Marketing Plan
1 Page Marketing Plan
| Criteria | Ratings | Pts |
|---|
This criterion is linked to a Learning OutcomeTarget Market & Objectives | | 10 to >8.0 pts Above Average Clearly defined target market and specific, measurable objectives aligned with business goals. | 8 to >6.0 pts Average Target market and objectives are mostly defined, but lack clarity or detail in some areas. | 6 to >0 pts No Marks Target market or objectives are unclear or missing. |
| 10 pts
|
This criterion is linked to a Learning OutcomeCompetitive Analysis & Strategy | | 10 to >8.0 pts Above Average Detailed competitive analysis with clear strategies and tactics, well-aligned with the target market. | 8 to >6.0 pts Average Competitive analysis is somewhat clear, but lacks depth or clarity in some strategies. | 6 to >0 pts No Marks No clear competitive analysis, or strategies are poorly developed. |
| 10 pts
|
This criterion is linked to a Learning OutcomeMarketing Channels & Tactics | | 10 to >8.0 pts Above Average Well-chosen marketing channels and tactics, targeting the right audience effectively. | 8 to >6.0 pts Average Some marketing channels and tactics chosen, but may not fully target the right audience or lack justification. | 6 to >0 pts No Marks Marketing channels and tactics are poorly chosen or not suitable for the target audience. |
| 10 pts
|
This criterion is linked to a Learning OutcomeBudget & Metrics | | 10 to >8.0 pts Above Average Clear, realistic budget with measurable KPIs aligned with objectives to track performance. | 8 to >6.0 pts Average Budget and KPIs are present, but lack detail or relevance to the overall plan. | 6 to >0 pts No Marks Budget and KPIs are unclear, unrealistic, or missing. |
| 10 pts
|
This criterion is linked to a Learning OutcomeClarity & Organization | | 10 to >8.0 pts Above Average Well-organized, clear, and concise with no grammatical errors | 8 to >6.0 pts Average Document is organized, but has some clarity or grammatical issues. | 6 to >0 pts No Marks Disorganized, unclear, or contains multiple grammar issues. |
| 10 pts
|
Total Points: 50 |