Overview
LL035_mark2012_A3-1500 words report
Details:
You SHOULD use content from lectures, textbooks, tutorials or any other course materials from weeks 1-9 inclusive and with secondary research findings to complete this task.
Read the rubric and understand what is required for this task before beginning the work. You can find the task rubric in the assessment brief.
Summarising the case is not what we are looking for; you should apply marketing concepts to the case analysis and demonstrate critical thinking. Critical thinking and arguments MUST be supported by in-text references (evidence).
Students MUST use the Harvard style referencing for this task https://www.student.unsw.edu.au/harvard-referencin...
The report structure is to follow the UNSW Business School Report Writing Guide https://www.unsw.edu.au/content/dam/pdfs/business/...
Students should structure the report into the following sections:
o Cover Page
o Executive Summary
o Table of Contents
o Introduction
o Body of Discussion
o Conclusion
o References
o Appendix
The report will be marked down significantly for poor in-text references.
Word limit: 1500 words (+/- 10%) excluding cover page, table of contents, executive summary, in-text references, reference list, and appendix.