MKTG1071 Strategic Marketing

Weighting: 15%

Word count: 1-page

Due Date: Week 8, Sunday May 4, 23:59pm AEST

Sample: Exemplar (from a similar but different challenge)_by IsabelDownload Exemplar (from a similar but different challenge)_by Isabel

Task details

Please see Assessment 1 instructions for a full description of your task.

Key advice:

• Examine costing in detail; don’t just settle for the first price you see
• Succinctly justify your decision, including what market forces have been impactful.
• Sometimes pictures/graphics/graphs/tables say more than words
• You can suggest any strategic marketing options, but this challenge does have a price and projections component

Marking criteria

This assessment will measure your ability to:

• Cost determination with evidence = 20%
• Price justification =20%
• Launch strategy = 30%
• Solution critical thinking and innovation = 20%
• Presentation/Professionalism = 10%

Referencing Guidelines

Use RMIT HarvardLinks to an external site. referencing style for this assessment.

You must acknowledge all the courses of information you have used in your assessments.

Refer to the RMIT Easy CiteLinks to an external site. referencing tool for examples and tips on referencing in the appropriate style. You can also refer to the library referencing page for more tools, such as EndNote, referencing tutorials and referencing guides for printing.

Academic Integrity and Plagiarism

Academic integrityLinks to an external site. is about the honest presentation of your academic work. It means acknowledging the work of others while developing your insights, knowledge and ideas.

You should take extreme care that you have:

• Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods
• Provide a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites.

Suppose you do not acknowledge the sources of your material. In that case, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing as if they were your own.

RMIT University treats plagiarism as a grave offence constituting misconduct.

Plagiarism covers a variety of inappropriate behaviours, including:

• Failure to properly document a source
• Copyright material from the internet or databases
• Collusion between students

For further information on our policies and procedures, please refer to the University websiteLinks to an external site..

Assessment Declaration

When you submit work electronically, you agree to the Assessment declarationLinks to an external site.

This criterion is linked to a learning outcomeCost determination with evidence

20 pts

This criterion is linked to a learning outcomePrice justification

20 pts

This criterion is linked to a learning outcomeLaunch Strategy

30 pts

This criterion is linked to a learning outcomeSolution critical thinking and innovation

20 pts

This criterion is linked to a learning outcomePresentation/Professionalism

10 pts

Total points: 100