Overview
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Assignment Question(s):
Part-A:Case Study (6 Marks)
Read the Chapter Case Study “Understanding Grubhub’s Service Quality” from Chapter No- 13 “Overview of Marketing” Page: - 442 and 443 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
Part-B:Critical thinking(4 Marks)
Important Note:
- Answers must be submitted without plagiarism. If more than 20% it will be marked zero.
- Support your answers with references.
- Minimum word limit is 150 words for each Answer.