Overview
You will use a set of Yelp reviews for Red Fish Grille, a New Orleans restaurant (see Canvas module 4). You will use NotebookLM to analyze the reviews. Your submission should answer the following questions:
1) Based on the reviews, what are some core brand associations for the restaurant?
2) What feelings and emotions are expressed in the reviews? Judgments and performance? Can you assess resonance?
3) What tactical marketing (4 P's) recommendations can you make for the restaurant based on your analysis of reviews? Please be specific (e.g., "improve service" is not a specific recommendation). Please offer three such recommendations.
4) What do you see as possible caveats associated with your recommendations, given what they are based on? How would you recommend one deal with such caveats?
This should be about 1-1/2 pages and should not exceed 2 pages (single spaced, 11 point Times New Roman).