LL007_24710_A1-Component C

Overview

Component C – Revised Recommendations Report

Weighting: 25%. Length: 5 Pages maximum. Due: Friday 11:59pm, Week 9.

Component C – Revised Recommendations Report is designed to solicit your final recommendations

on how the organisation should design their interaction with consumers.

In your Revised Recommendations Report:

Begin with a revised version of your initial Recommendations Report: Copy and paste your

Recommendations Report and then make edits to it in light of the feedback you received

about those recommendations.

o Use your document’s track changes (e.g., track changes in Word) to indicate the text

that you changed from the initial Recommendations Report.

▪ Text that is crossed out does not count towards your page limit.

Describe three new recommendations you have developed for the organisation.

o Stronger Recommendation Reports will typically be supported by mock-ups (i.e., an

artistic rendering of your design) or specific examples in the Appendix.

Your recommendations should be motivated by at least three relevant theories, concepts,

and findings from Weeks 5-8 of the subject. In essence, you must argue why, based on the

theory, concept, or finding, your recommendation is very likely going to be effective.

o Stronger Recommendation Reports will typically be supported by research

discovered via independent academic literature scans.

Compare and contrast the relative strengths and weaknesses of the best recommendation

you made in the initial Recommendations Report with the best recommendation you made

in the Revised Recommendations Report. Conclude by identifying the overall most

important recommendation you have for the organisation.

o Your evaluation may include comparison of the different recommendations’ likely

short- and long-term plausibility, effectiveness, and reception.

All new paragraphs that you have written for the Revised Recommendations Report should

be highlighted in yellow to make clear what has been added since your initial

Recommendations Report.

o Revised Recommendations Reports that have no highlighting will be penalised. 24710 Customer Experience and Behaviour

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Assessment Task 1

The formatting of your Revised Recommendations Report should follow APA style with

double-spacing, Times New Roman 12-point font, 2.54cm margins on all sides of the paper,

and page numbers in the top-right corner of each page.

For referencing, use the APA style.

o You must cite every theory, concept, or finding you mention.

o Never cite the lecturer or lecture notes; cite the original academic reference.

Revised Recommendations Reports that exceed the 5 pages limit (excluding the title page,

crossed out text due to tracked changes, References section, and any Appendices) will be

penalised.

Marking criteria:

o Suitability of the recommendations (30%):

▪ To what extent are the new recommendations novel, plausible, culturally

aware, likely to achieve their goals, and likely to be well-received by the

target audience?

o Application of theoretical concepts (30%):

▪ To what extent are the new recommendations motivated by relevant and

correctly interpreted academic research and customer and consumer

behaviour theories, concepts, and findings from secondary sources related

to content from Weeks 5-8?

o Appropriateness of recommendation evaluation (20%):

▪ To what extent are the recommendations’ potential, both in terms of

practicalities and theoretical underpinnings, accurately compared?

o Quality of report (20%):

▪ To what extent is the report laid out appropriately and professionally with a

logical flow, written with no sentence structure issues, typographical errors,

or inappropriate use of language all while using APA style and remaining

within the page limit?