Overview
Topic: Social Media Campaign to Promote Omani Tourism
Research Objectives:
1. To assess the impact of social media marketing on promoting tourism in Oman.
2. To analyze audience engagement levels with different types of social media content.
3. To determine the effectiveness of interactive and user-generated content in attracting tourists.
4. To evaluate the role of influencers in increasing awareness of Omani tourist destinations.
Independent Variables:
1. Type of Content (videos, images, stories, reels).
2. Platform Used (Instagram, TikTok, Twitter).
3. Influencer Collaboration (with vs. without influencers).
4. Engagement Strategy (polls, giveaways, quizzes).
Dependent Variable: