Overview
This should be an APA-formatted paper with 300+ words per question. The following must be included in each response.
Must apply at least one to two marketing concepts or theories
Each question response must cite at least one to two journal articles or trade publications. Please cite all sources at the bottom of your responses using APA format.
I've attached the reading to cite and answer the questions provided. As stated above, there should be other outside resources cited alongside this reading.
Case Analysis Questions
(1) What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this conflict reflected in the attitudes of GM and its dealers toward the CDK Digital program?
(2) How would you characterize CDK Digital’s core competencies as of 2011?
(3) Suppose a car shopper’s interests could be known when she visited a dealer website. How would the dealer want to treat her? What about the OEM?
(4) How can CDK Digital leverage its core competencies to provide a website solution that both GM and its dealers consider to serve their interests?