Overview
Create a marketing plan for a new product for a Fortune 500, publicly traded company. You will need to select an entirely new product offering or an adaptation of an existing product. This plan should be a minimum of 8 pages and a maximum of 12 pages. This total does not include cover pages, bibliography pages, or the executive summary. Submitting an 8-page paper will limit your potential points to a maximum of 108 of the 120 points-deductions for any paper issues will be deducted from your maximum available points. You may not utilize any information from online plan resource pages for your document. Any sources utilized for information gathering MUST be noted in your bibliography. Failure to cite works used will result in an academic integrity violation.
You should submit your document to the page below prior to submission. All documents will be checked for issues via Turnitin.com once they are submitted.
Your plan should follow the basics set forth in the link below:
https://college.cengage.com/business/pride/foundations/2e/resources/pf_found_sample_mkt_plan.pdf
Tutorial: