Overview
Directions
must apply at least one to two marketing concepts or theories from the course readings and instructor lectures
provide at least one to two original citations of appropriate literature, articles, etc. to back up your response posting
Use the reading provided as a source in every question, in addition to an outside journal or trade publication
Please cite all sources at the bottom of your post using APA format
The integrated marketing communications PDF is only from page numbers 3-21, not the whole thing
Answer the following questions in at least 250-300 words per question. (Include direct quotes as well)
1) Can a business be successful without advertising? Why or why not?
(2) Some marketers believe the Internet will become the most effective avenue for marketing products to consumers. Do you agree or disagree? State why you agree or disagree.
(3) Why are organizations shifting from specialized to integrated marketing communication (IMC) strategies?
(4) Give your perspectives on the Future of Marketing. Include in your discussion the future of marketing metrics. What do you think about the QThru App when checking-out at the grocery? Would you use this app? Why or why not?