week 4 - journal

Marketing Specific Skills and Association Exploration Journal

[WLOs:1, 2] [CLOs: 5, 6]

Prior to beginning work on this journal,

Read, Watch, Explore:

• Step 1 – Complete the Marketing Skills: Developing Career Readiness module.
• Step 2 – Visit two or three of the following professional marketing organizations and explore their websites:
  • Identify benefits available to members of the organization through the following links (explore at least two links):
    • AMA Membership
    • Join SMA
    • eMarketing Association
    • Social Media Examiner
    • Association for Business Communication.
    • International Association of Business Communicators
    • Association for Women in Communications
• Step 3 – Visit the University of Arizona Global Campus Career Center and explore the following resources available to you (explore at least two links):
  • Building and Optimizing a Modern Resume
  • Schedule a Phone Appointment
  • LinkedIn Overview and Best Practices
  • Jobscan

Skills Exploration Journal

In a journal, complete the following:

• Choose one skill you excel at and one skill you need to improve from each skills category in the module (broad, technical, and career).
• In three paragraphs, one for each skill category, reflect on why you excel in the skills you selected and how you plan to improve the skills that you identify as needing improvement.
• Be sure your explanation includes the professional marketing organizations you visited and the Career Services webpage you reviewed that help you improve your skills.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.