Overview
Objective: Collaborate as an agency to utilise generative AI tools creatively and strategically to design a marketing campaign. The campaign should align with insights derived in Facebook dataset (given below) and effectively target the stakeholders.
Detailed Tasks:
Create an engaging PowerPoint slide deck that incorporates the below.
1. Strategy Planning and Research (5 Marks)
○ Define the target audience based on insights from dataset.
○ Specify campaign objectives (e.g., increasing brand awareness, driving engagement).
○ Use insights and additional data to identify the most effective marketing approaches for the selected audience.
○ Outline the types of generative AI outputs needed (e.g., visuals, slogans, jingles).
2. Story Engineering and Prompt Design (5 Marks)
○ Create a coherent campaign narrative.
Examples include:
■ Slogans or ad copy (e.g., crafted with ChatGPT).
■ Scripts for video or audio content (e.g., using Writesonic, Sona AI).
○ Record all generative AI prompts and outputs, iteratively refining them to align with campaign objectives.
3. Creative Asset Development (8 Marks) ○ Use generative AI tools to produce assets such as:
■ Visuals: Logos, banners, or promotional posters (using DALL·E, MidJourney, or Leonardo AI).
■ Videos: Short advertisements or clips (using Synthesia or similar tools).
■ Audio/Voice: Jingles or voiceovers (using Suno AI or Murf).
○ Ensure all assets are coherent with the campaign narrative and resonate with the target audience.
4. Appendix and Documentation (2 Marks)
○ Provide a detailed log of all generative AI interactions:
■ Prompts used.
■ Output received.
■ Refinements made. Submit the created slide deck and notebook at the end of the second hour of class.
5. Team Presentation (5 Marks)
– Present the submitted slides engagingly.
○ Presentation Content
■ Overview of Part A insights and how they informed the campaign.
■ Demonstration of generative AI outputs (e.g., banners, jingles).
■ Explanation of the campaign’s alignment with the business problem and stakeholder objectives.
○ Presentation Style:
■ Use creative tools (e.g., PowerPoint).
■ Ensure clarity, conciseness, and engagement within the 5-minute time limit.
○ Include a team brand identity (e.g., logo or tagline created by the team).