Overview
Requirements: Students must choose an individual product or service ITEM (not a line or company) and undertake an analysis of the following:
1. A competitor and consumer behaviour analysis (20%)
2. Marketing mix analysis (45%)
3. Segmentation, targeting and positioning analysis (35%)
Please note: The above percentages refer to how many words you can allocate to each section of the report.
The analysis must be based in 2024/2025 and you must support your analysis with evidence from current academic and industry literature.
When choosing the product or service item, students must:
Choose one country in which to base their analysis
Ensure the product or service item is currently for sale in the chosen country