As discussed in this course, understanding your audience's needs and wants, the research journey they go through to discover your brand, and the questions they ask relevant to your industry are all critical steps in building an effective inbound lead generation strategy.
This week, we'll focus on the research and brainstorming aspects of this process for a fictional scenario. For this application assignment, you should read the instructions carefully and fill out each section of the workbook with information you collect and research on your own using the tactics discussed in the course. Ultimately, you are learning more about a specific segmented audience, building a customer journey map, and then brainstorming possible content topics to initially engage the audience.
Audience Research and Content Brainstorming WorkbookLinks to an external site.
Submission
- To complete the assignment, make a copy of or download the workbook and complete all the activities (DO NOT REQUEST EDIT ACCESS)
- When finished, link or upload your completed copy of the workbook to this assignment
- If linking a Google Doc, make sure you check your link and make sure I can view it before submitting. I reserve the right to deduct points for links I cannot view.