Overview
Please note I need this job completed in 6 hours.
Select a current marketing topic of interest to you, do some background reading of at least five relevant articles. Feel free to go beyond the topics discussed in the course, but make sure they are current (relevant to the challenges of today's marketplace). Write an initial topic proposal of 1000 -1500 words. Include a) at least 3 articles you have surveyed or read on the current marketing topic you identified and b) include a list of at least 5 additional articles you plan to read for your final paper
TOPIC CHOSEN: Customer loyalty and personalization