Overview
FF040_MKTG1501_Reflection5
Part 1: Watch Four Corners – Hammered: Inside the Bunnings Machine (44min) - https://iview.abc.net.au/video/NC2503H015S00
Part 2: In a document, please answer the following questions:
1. Identify and discuss a distribution arrangement of Bunnings that cause concern.
2. Identify and discuss a pricing strategy/issue that causes concern.
3. What do you think (if anything) should happen in the Bunnings case in terms of the market or regulation? (This question is asking for your opinion, so this should focus on what YOU think)
4. Reflecting on the course, has your understanding of Marketing changed?
Our expectation is a one to two paragraph answer for each question.
Submit this reflection in a Word document or PDF to the below Turnitin link before Friday 4pm of week 13. Please note extensions are not available for reflection tasks and you can hand them in any time within the 3 week window.