how can you them to build a brand that suits their vision and brand boundaries?

Overview

An international company that produced middle-quality fruit juices

Is planning to establish a manufactory in Saudi Arabia with new brand

they will be targeting middle-class market only how can you them to build a brand that suits their vision and brand boundaries?

1 brand constitution

2 barnd elements (4 ps )

3 brand enhancement (at least one item)

4 brand equity

5 brand measurement

6 brand management

-extension

-mange over category

-mange over time