Overview
-Please answer each question in 150-250 words and ensure to not exceed the word count.
-You are allowed to do further research, but only about the marketing concepts used to answer the questions. Information about Amazon and its marketing journey is only to be taken from the case study.
-When using any references, whether from the slides, book, or any other resource, please use APA7 for in-text citations and referencing.
-Answers should be written on a Microsoft Word document (not PDF as this will not be graded) and appropriately formatted:
oUse either Times New Roman or Arial font (size 12 – excluding headings and subheadings)
oParagraphs should be double-spaced, and pages should be numbered
-All assignments will be checked for plagiarism and originality using Turnitin.