Overview
Assigned Topic - Consumer Behavior Theories
Please offer a research update (RU) in the weekly RU Discussion. Identify one academic peer-reviewed journal paper within the last 3 years on Consumer Behavior Theories. Fill out the article note template (attached) and share your findings in a discussion post.
- A brief summary explanation of the article content (e.g., what were the key issues and/or insights) and a rationale for why the student chose this article and recommended it in connection to the topic for the week. (300 - 400 words)