Overview
I have a discussion forum to answer for my marketing class. Here is the question.
Assignment
Topics relating to Marketing Management are evident all around us every day. This week's Discussion Forum will ask you to correlate what you are studying in the text with real-life examples from the business or organizational world - including your own personal experience.
Key Topic: New Realities of Marketing
Answer these Questions for this week's Discussion Forum:
Review the front page of the business section of a national or local publication (online or hard copy). Try to identify key news stories related to the Impact of Technology & Innovation on Marketing that you could find. You can use publications like the Wall Street Journal, Forbes, New York Times, etc. News stories could include any related/relevant topics identified in the text; including (but not limited to) Digital Marketing; Social Media; Artificial Intelligence; Robotics; Privacy Issues; Data Breaches; Ransomware; etc. How many did you find?
a. Which one was most interesting? With the Winter Holiday season approaching, you should be able to find lots of stories related to these topics. (Examples could be anything from travel to vacations; Generative AI (ChatGPT); drones to automobiles, X (aka Twitter) to Tik Tok, supply chains to inflation; etc.) Think about how businesses planned (or did not plan) for this current situation.
b. Describe the most successful (AND/OR least successful) example of technology’s impact on marketing that you found? Why do you think it was successful (OR not successful)? You should be able to see lots of examples in the advertising and promotions for various products and services associated with the Winter season.
I also need to reply the response two of my classmates, but nobody has post yet so I will have to wait and send you their post for the response later. For my post, The professor didn't say how many words for this, so I think 250-350 words should be okay. Also, this professor is very strict with turnitin and AI, so can you please check for me.
Here is the textbook details
Title: Marketing Management
Author: Kotler, Philip & Keller, Kevin L., et al
Publisher: Pearson
Year Published: 2021
Edition: 16th
ISBN: 13: 9780135887158 (Hardback) 9780137344161 (e-text)
Please let me know if you have any questions, thank you