writing part of group report for marketing segmentation and targeting strategy

Overview

Group assignment is to chose a company and to write a marketing plan that will help promote our business’ products and services .. my part is to write the segmentation and the targeting strategy.... the company we choose is Bahraini airline it was bankrupted and we wanna bring it back again... this airline is meant for economic flight and only from/to regional destinations.

Segmentation (2 marks, 100-200 words)

Outline at least 2 of the most appropriate segmentation strategies to follow in your organization.

Define your picked segmentation strategies and justify your choice of them

Targeting (2 mark, 50-100 words)

Outline the most appropriate market targeting strategy to follow in your organization.

Define your picked market targeting strategy and justify you