Answer the question below. This is just a reflection so honest thoughts and no more than 2 pages. No need to cite.
Marketing 6.0
ISBN: 9781119835370
By: Philip Kotler; Hermawan Kartajaya; Iwan
Reflecting on the entirety of the book, what's your overall assessment of the authors' vision? Do you agree with their conclusion that immersive experiences represent the future of marketing, and how has your perspective on this idea evolved after engaging with the text?