Overview
Hello, I am a master’s degree student MBA (Master of Business Administration), this is my third semester and I'm taking a course called (Marketing Management), the professor gave as an assignment about case study called " Successes and Failures of Amazons Growth Strategies" (attached for you).
Please find the assignment details as follow:
Read the case study and answer the questions in long answers and put it in a word document.
Discussion Questions
- What are the key commonalities of Amazon’s successful strategic moves (Marketplace, Prime, AWS, Kindle)?
- What are the key commonalities of Amazon’s failed strategic moves (Auctions, A9 Search Engine, Endless.com, Fire Phone)?
- What divides successful strategic moves from failures?
- Jeff Bezos wrote in his Letter to Shareholders (2016): “I believe we are the best place in the world to fail (we have plenty of practice!), and failure and innovation are inseparable twins.” Were Amazon’s failed strategic moves truly innovative?
- Why do investors trade Amazon’s present for the future? What should be Amazon’s strategic focus for future growth?
Kindly make sure the used language is not advanced as I'm a Saudi Arabian student and my bachelor degree is IT not related to this course so make the used languages and ideas simple and suitable to me please. Also Kindly do not use AI tools.