Overview
you may also use the following resources: the textbook, Mergent online database, Standard & Poor’s NetAdvantage Database, Yahoo! Finance, Google Finance, Bloomberg, Investext (contains industry and analyst reports), www.investopedia.com, Value Line Investment Survey, annual reports, and company websites. Use of any other materials is prohibited.
Your analysis should include a detailed comparison between the company you choose and at least one industry competitor. You are free to choose any industry competitor as you deem appropriate. When selecting a competitor, consider factors such as the company's size, market share, business model, or industry segment to ensure it serves as an appropriate benchmark for comparison. In your analysis, clearly explain why this competitor was chosen, highlighting similarities in operations, financial structure, or market positioning that make it a relevant comparison.
Financial Statement Analysis Elements:
Find the company’s annual report (or 10-K) of the company you choose to analyze. Annual reports can be found on Mergent online database, the SEC EDGAR or the company’s investor relations webpage. Your analysis should focus on the most recent annual report at the time of your analysis and contain the following elements:
Our choose company is Coca-cola, just finish these questions:
- Overview (2 page maximum):
- Provide an overview of the company; What does the company do? Read the company’s business description found in its 10-K and summarize your findings. (On the 10-K,https://investors.coca-colacompany.com/filings-reports/annual-filings-10-k this information may be found under “Item 1 – Business Description”). What industry does it operate in. What is going on in the industry right now? How does the company generate revenue? What are the company’s revenue recognition policies? Discuss in your own words.
- Similarly, provide an overview of the competitor(s) you choose.( PepsiCo) For example, why did you select this competitor? How are the business strategies of your target company similar or different from the competitor you chose? What are the market shares of your target company and its competitor(s)?