Overview
The purpose of GM-Challenges is to help you appreciate the resources available and challenges associated with global marketing. These assignments have you assume the role of an assistant global marketing manager for a specific company. In this capacity, you will engage in research and evaluation of various global marketing topics.
Your efforts focus on a specific country (China) and a specific US state (Pennsalvania), both of which are assigned to you for the course. To successfully complete assignments, a specific company (Crayola), a specific product (Ultimate Crayon Collection), and a specific buyer (China school sytsem) must all be approved for you.
GM-Challenges involve your responding to memos from your manager. Your responses will require the collection, analysis, and concise provision of the info requested of you. The rubric for this assignment is provided below.