I need you to follow the instructions uploaded down below. No use of AI please make sure you write it yourself. here's a quick summary of everything you need to do as well. I also attached on the link two presentations of other students on previous work so you can compare to for the last section of the essay.
1. Understand the Core Topics
You need to write a comprehensive, well-structured paper that covers the following four key topics in Integrated Marketing Communications (IMC):
- IMC in Relationship Marketing
- Big Data in IMC – advantages, risks, strategies
- AI in IMC – benefits, risks, implementations
- Enhancing Value Through IMC (with application to two classmates’ presentations, not your own)
2. For Each Topic, You Must:
- Explain how brands can use it to meet their marketing goals.
- Show what influences it has on marketers, consumers, and media.
- Discuss branding effects — e.g., time, brand elements.
- Analyze its impact on other decisions (like recruitment or sales).
- Point out opportunities, risks, and benefits.
- Give real examples of both success and failure.
- Highlight latest trends and industry developments.
3. Use Quality Sources – Not Wikipedia
You need a minimum of:
- 7 academic articles (from the last 5 years)
- 7 more sources (books, blogs, vlogs, videos, popular press, etc.)
Compare and contrast ideas from your sources. Use reliable, recent material only.
4. Visuals, Models, and Theories
- Use relevant marketing models/theories and explain them clearly.
- Add charts, graphs, and tables to make your arguments stronger and more engaging.
5. APA Citations & AI Use
- APA 7th edition for all citations and references.
- If you use AI tools (like ChatGPT), disclose how, why, and what prompts in the appendix.
6. Formatting
- Max: 10 pages (excluding references and appendix)
- Font: Times New Roman, 12 pt
- Spacing: Double
- Margins: 2.5 cm (≈1 inch)
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