Overview
Introduction
The global marketing plan assignment is an applied global marketing project. It is an opportunity to apply global marketing principles in a managerial context. The assignment consists of two parts: (1) a brief written plan, and (2) a PPT presentation with your voice-over. The purpose of both is to introduce your plan to some managers of a company in China.
The Product You are consulting for a company from China that wants to introduce a handmade product into the USA. For a handmade product, Chinese paper lanterns.
Global Marketing Written Plan Your global marketing plan is a brief written overview of the marketing strategy you are recommending to the company from. The template you are to use for your plan is provided HERE Download HERE. The template for your plan has two facets, explanations of (A) what your recommendations are; and, (B) why your recommendations are reasonable ones (i.e., your justification). Type your recommendations and explanations in the appropriate boxes. Note: Each explanation should be able to stand alone (i.e., the explanation provided in one box should make sense without the manager needing to read info from another box).
Global Marketing PPT Presentation Your global marketing plan will be presented to some managers of a company in China. Your presentation is to convince these managers that your plan is well thought out and should receive approval from the company.
Your PPT presentation must use a Pecha Kucha format. A template set up in that format you can use for your PPT presentation is provided (file attached). This format will give you an opportunity to present your ideas in a concise, creative, and engaging manner. Pecha Kucha is a fast-paced, focused and dynamic technique to deliver an excellent presentation in less than seven minutes. Presentations using a Pecha Kucha format consist of 20 PPT slides that each automatically advance after exactly 20 seconds. Your talk accompanies the slides. Because such presentations have a limited number of slides and they automatically advance, the slides rely heavily on visual images to convey content. Text on the slides is kept to a bare minimum, with images and large graphics helping to guide the presentation in a story-like manner.
Pecha Kucha presentations for this course have three specific requirements: (1) they have exactly 20 PPT slides, (2) each PPT slide automatically advances after exactly 20 seconds, and (3) no slide has more than 10 words on it. A PPT template with the required Pecha Kucha format is provided (file attached). The main points you cover on each PPT slide should be included in the Notes area below each slide. Also, keep your voice-over for each slide to slightly less than 20 seconds so no talking is lost when the slide automatically advances.