Overview
I have discussion for Marketing class. Here is instructions
For this Discussion Forum, you should consider the following question:
Some companies put a very high emphasis on effective market segmentation. Others do not. Discuss how a company’s investment in and utilization of “marketing segmentation” impacts its business plan, as well as marketing strategies and tactics. What are some of the benefits and costs of focusing on market segmentation?
Identify and compare at least two actual examples from the business world. Please provide reference sources.
Here is the textbook details
Title: Marketing Management
Author: Kotler, Philip & Keller, Kevin L., et al
Publisher: Pearson
Year Published: 2021
Edition: 16th
ISBN: 13: 9780135887158 (Hardback) 9780137344161 (e-text)
Please let me know if you have any questions, thank you
For my original post, you can write around 300 words, not need to be too long and please limit only one or two references please. I also need to reply the response two of my classmates. For the reply, you can write 200 words without references please. For the replies, I’ll send you whenever they are available. Thank you