Overview
Assignment: Based on your internship experience, knowledge, and interests related to marketing, IMC, and sales, please Read the book of your choice and provide a summary of the book (shorter portion, 1 page) together with an interpretation of the book (longer portion, 2 pages) considering your internship and the marketing, IMC, sales career you envision in the near future. PLEASE SELECT A DIFFERENT BOOK THAN YOU READ IN MKTG 371.
- A 3 page document TYPED in 12 point font, Times New Roman, double-spaced or a 5-7 slide presentation deck.
- Please, remember to mention the book you read (provide a citation).