Marketing Question

Overview

• This week we will explore one of the new frontiers in the march toward equality: discrimination against transgender persons. Federal laws against discrimination based on race, religion, sex, national origin, or disability and the Equal Protection Clause of the US Constitution provide the legal backdrop. Diane Schroer is a male-to-female transsexual. Although born male, Schroer has a female gender identity- an internal psychological sense of herself as a woman. In August 2004, before she changed her legal name or began presenting as a woman, Schroer applied for the position of Specialist in Terrorism and International Crime with the Congressional Research Service at the Library of Congress.
• What does “pretextual” mean?
• How does Judge Robertson, who heard the evidence at trial, explain that the reasons given by the Library for not hiring Diane Schroer were pretextual?
• What similarities does Robertson see between the Price Waterhouse case and this one?
• In April 2016, just after North Carolina passed a law restricting bathroom access for transgender people, Target announced on its website that customers at its retail stores could choose whichever bathroom fit their identity. Which decision – North Carolina’s or Target’s – seems most ethical to you?
• This assignment is due by Sunday at 11:55 p.m. More detailed instructions and guidelines for this assignment are provided in the link below.