Overview
I have discussion for Marketing class. Here is instructions
For this Discussion Forum, you should consider the following question:
Ultimately, a business enterprise should deliver “value” to its stakeholders. But, delivering value means different (and potentially conflicting) things to various stakeholder groups (e.g., customers versus stockholders versus employees). Describe how these differences in the perception of “value” would lead to different decisions by corporate management.
Identify and compare at least two actual examples from the business world (for example automobile companies or oil & gas companies). Please provide reference sources.
Here is the textbook details
Title: Marketing Management
Author: Kotler, Philip & Keller, Kevin L., et al
Publisher: Pearson
Year Published: 2021
Edition: 16th
ISBN: 13: 9780135887158 (Hardback) 9780137344161 (e-text)
Please let me know if you have any questions, thank you
For my original post, you can write around 300 words, not need to be too long and please limit only one or two references please. I also need to reply the response two of my classmates. For the reply, you can write 200 words without references please. For the replies, I’ll send you whenever they are available. Thank you