Overview
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By Wednesday: In addition to reading and reviewing the weekly readings and resources, watch/read the following regarding the company, Patagonia:
Patagonia Brand Manifests Success Through Environmental Activism
In 2005, Patagonia launched the Common Threads Recycling Program. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. Patagonia’s next step was to launch a campaign over the next decade to dissuade customers from purchasing clothing that they did not really need. On the busiest weekend for retailers in the US, New York Times ad from Patagonia featured a picture of one of Patagonia’s highest grossing fleece jackets below the words: “DON’T BUY THIS JACKET.” Underneath was a detailed description that defended Patagonia’s rationale based on the negative environmental impacts caused by consumerism.
Despite Patagonia’s efforts, sales increased by approximately 30% in the nine months following the ad. The case concludes with the business dilemma facing Chouinard: What should Patagonia do?
By Saturday: Respond to at least 2 of your classmates' posts. While simply writing "good post" is allowed, it is not sufficient for a grade. A thoughtful reply will directly address a topic or issue in your classmates' posts.
*** Your initial response is due by 11:55 p.m. on the due date. Your responses to at least two of your classmates' posts are due by 11:55 p.m. on the second due date. In order to receive full credit for this discussion, you must: 1) Post your initial discussion on time and it must be of substance that can encourage discussion among your classmates. Your initial post must be supported by at least three scholarly articles or reputable sources. 2) Post to at least TWO of your classmates' discussion posts. Your response to a classmate's discussion post must be supported by at least two scholarly articles or reputable sources. 3) You must cite your sources used in accordance with APA guidelines. If you are using the words or paraphrasing the words of another author, you need to let us know who that was and where we can find the information.