Overview
Week 5 Topic: Product Strategy of pricing and DistributionRequired readings: Essentials of Health Care Marketing Chapters 9 and 10. Note: I will be attaching all the reading material for your reviewal and further efficient use in order to preparie for completing this assignment successfully and achieve the highest possible grade this D&Q forum. Assignment 5Assignments: PowerPoint Project: Students will prepare a 10-15 slide PowerPoint addressing one of the following questions: Is the marketing of health care services needed to ensure quality services to the consumer? Have the basic marketing strategies changes since the enactment of the ACA 2010 law? The PowerPoint should contain some pictures and graphics to demonstrate the points and to make it interesting. The final slide is the reference page. This assignment is due Sunday before midnight.
For more guidance review the syllabus. Required readings: Essentials of Health Care Marketing Chapters 9 and 10