Chapter 3 - Assignment #1 (Content Marketing)
Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.
This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them.
CONTENT MARKETING - CLUB WEBSITE
For this week's assignments, you're going to start a "College Marketing Club" that you'll use for all assignments. This assignment focuses on the content of the website.
Step 1:
Using an AI chatbot of your choice (like Gemini or Copilot), ask for help in creating a landing page for a college marketing club website. Using the suggestions from AI, create and attach a word document showing what the homepage of the club's website would look like. I also recommend looking at Figure 3.3 in your text to give you ideas ABOUT what to include.
Step 2:
Using the content from your textbook, explain how your website homepage you developed in Step 1 provides (or executes) the following:
- Purpose and goals
- Audience/Target Market
- Story/Theme
- Measurement
- Call to action(s)
Complete your response and engage in the discussion in the following ways:
- Begin your own thread by selecting the "Reply" button beneath these instructions.
- Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.