Chapter 3 - Assignment #2 (Email Marketing)
Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.
This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them.
E-MAIL MARKETING - CLUB WEBSITE
For this week's assignments, you're going to start a "College Marketing Club" that you'll use for all assignments. This assignment focuses on the club's email.
There are several different email providers that companies use. Constant Contact is one of them. They provide some really good resources to help businesses succeed in e-mail marketing. Here are two great articles to use for this assignment:
Written Assignment:
Now that you have created the website for the club (please be sure to complete Chapter 3 Assignment #1 (Content Marketing) prior to this assignment), you can create an email to all marketing majors introducing the club. I am less concerned with the format and more concerned with the content, but I encourage you to make this look like an actual email that you'd send. Please be creative with your email but it should at least include:
- Subject line
- Salutation
- Email body (text and visuals)
- Call to action
- Signature
Your completed e-mail (with subject line) will be the submission for this assignment.
Complete your response and engage in the discussion in the following ways:
- Begin your own thread by selecting the "Reply" button beneath these instructions.
- Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.