Overview
Assignments are one page, typed (single-spaced, 1” margins, 12-point type) must be posted on SAKAI by 6pm the evening it is due. You will be using it as your presentation and discussion guide. Each assignment is worth 20 points.
Assignment I DUE | September 8 @ 6PM Assess original Coke’s brand equity using Keller’s CBBE pyramid. For each CBBE dimension: https://medium.com/@keatonhawker/kellers-brand-equity-model-what-it-is-how-to-use-it-84e42d562299
- identify associations held by Coke
- assess the strength, favorability, and uniqueness of associations.
ABSOLUTELY NO AI!