- Work Individually to conduct a comprehensive situation analysis and evaluate strategic growth alternatives based on the Harvard Business School case [9-525-006] - Barbie: Reviving a Cultural Icon at Mattel.
- You are expected to apply the tools discussed in this session. Your write-up should include the following key elements,
- Situation analysis (use analytical tools we discussed in the class)
- Summary of a Barbie brand SWOT
- Identify the biggest business issues or opportunities the brand should focus on
- Strategic options
- Your recommended solution and rationales
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