MARKETING SLIDE DECK

Slide Deck Assignment Directions

Develop a slide deck (6–10 slides) based on your executive summary. You are now in the phase of your recommendation where you are tasked with elaborating visually with a PPT deck, the suggestion you nominated to your boss, at work, in your original executive summary.

Use PPT slides that tell a more elaborate story, pitching your idea and supporting it in a way that is concise, visually appealing and digestible for the viewer (imagine this being the larger group at work, or executives who will evaluate your idea for consideration and adoption).

Writing

- Use business-style persuasive writing: active voice, avoid clichés and exaggerations, regular words. Use crisp, if not short, sentences. Make transitions between ideas, tell a story.

- Include footnote citations.

Submission Process

- Post your slide deck in PPT or other like format to Sakai as a PDF.

Slide Deck Grading Rubric

Possible

Design

Natural/fluid balance and structure between text and use of graphics/charts/videos/images (story is congruent and flows accordingly to the reader).

10

On-brand aesthetic look.

5

Consistent slide formatting.

10

Information

Correctly communicated insights derived from reports in executive summary.

10

Including all elements found in the executive summary in correct chronological order (for ex: Statement Issue, Proposed Solution, Organizational Value, Next Steps).

15

Written Text

Professional tone.

10

Voice and style consistent with the brand’s other communication materials.

5

Appropriate, polished, and strategic selection of words to emphasize text/copy in a way that’s powerful and resonating for readers.

10

Visuals

Strategically selected array of visuals to enhance explanations and slides.

10

Used appropriately for emphasis; not over-used/abused with all possible PPT options.

5

Visuals add context/color/character to supporting statements.

10

Total Possible Score

100