Overview
Assignment II
DUE | September 22 @ 6PM
Write 3 positioning statements for A BRAND OF YOUR CHOICE. But a LEGACY BRAND with a long history in the market. For example, using Dove:
The first positioning statement is for Dove in the 1950’s The second positioning statement is for Dove in 2007. The third positioning statement is for yourself.
The positioning statements should be in the following format:
- Product/Brand
- Is Unique and Most Important Claim
- Among All Competitive Frame
- For Target Market
- Because Support, Reasons Why
Consider brand challenge difficulties
https://www.smashbrand.com/articles/brand-repositioning-failures/